Web Design Agency in Buenos Aires

Over 15 years designing and developing websites for different industries.

We build corporate websites, landing pages, ecommerce stores, content sites, catalogs, platforms and custom developments for clients in Argentina, the United States and other markets.

Some projects started from scratch. Others came to us with old, slow websites that were hard to update or out of step with the company’s current identity. We have also worked with teams that needed to launch a new product quickly, validate an idea, sell online or improve the path between a campaign and an inquiry.

That variety allows us to build websites with very different goals: presenting a company, generating business opportunities, selling products, taking bookings, publishing content, integrating tools or supporting an entire operation.

Over 100 projects with different needs

A company that sells professional services doesn’t need the same structure as an ecommerce store, a tech platform or a restaurant brand.

The design, the technology and the number of pages depend on the business, the audience and the actions each user needs to take.

The projects we have built include:

• Corporate websites for companies.
• Websites for brands and products.
• Landing pages for ad campaigns.
• Ecommerce and online stores.
• Product or service catalogs.
• Blogs and content media.
• Platforms with users and custom features.
• Websites for events and launches.
• Lead generation pages.
• Directories and search tools.
• Multilingual websites.
• Redesigns and migrations.
• Projects with integrations and automations.

Each type of website requires a different architecture, user journey and development approach.

Corporate websites

A corporate website presents the company, its services, its experience and the ways to get in touch.

It usually includes pages such as:

• Home.
• About or team.
• Services.
• Case studies.
• FAQ.
• Blog or news.
• Contact.

The number of sections may seem simple, but the real work lies in organizing the information.

A first-time visitor should quickly understand what the company does, who it works for, what experience it has and how to contact it. When that information is disorganized, hidden or written only from the company’s internal point of view, the website loses clarity.

We also analyze what each type of visitor needs to see. A potential client, a supplier, a job seeker and a business partner may visit the same website with completely different interests.

The architecture helps each of them find their way.

Landing pages for campaigns and launches

A landing page focuses attention on one specific offer.

It can be used to:

• Present a product.
• Launch a service.
• Receive inquiries.
• Sell tickets.
• Offer a download.
• Register participants.
• Promote a property or real estate development.
• Capture leads from Google Ads or Meta Ads.
• Validate a new business idea.

In these projects, every element has to help the visitor move forward: the headline, the explanation, the images, the benefits, the proof, the FAQ and the call to action.

We also set up the tracking needed to know what happens after a visit: forms submitted, WhatsApp clicks, calls, purchases, bookings or any other relevant action.

This makes it possible to evaluate the landing page with real data and improve it once it starts receiving traffic.

Ecommerce and online stores

An ecommerce store has to present products properly and make buying easy on any device.

Beyond the visual design, we work on aspects such as:

• Category structure.
• Filters and search.
• Product pages.
• Variants, sizes and colors.
• Photos and videos.
• Cart and checkout.
• Payment methods.
• Shipping methods.
• Coupons and promotions.
• Abandoned cart recovery.
• Integration with analytics tools.
• Connection with ad campaigns.
• Purchase and conversion tracking.

A store can have a great product and still lose sales because of confusing navigation, incomplete information, checkout errors or a poor mobile experience.

That’s why we review the entire journey: from the ad or search that leads to the store all the way to the purchase confirmation.

Platforms and custom web development

Some projects need features that go beyond a corporate website or a standard store.

We can build websites with:

• Sign-up and login.
• User profiles.
• Private areas.
• Directories.
• Search with filters.
• Content publishing.
• Bookings and calendars.
• Memberships.
• Advanced forms.
• Maps and geolocation.
• Connections with external systems.
• Automations.
• Admin dashboards.
• Features built for a specific operation.

In these cases we start by defining what each user should be able to do, what information the system needs and how the project will be managed after launch.

Development is organized in stages, so the core features are validated first and complexity is added on a stable foundation.

Content sites, blogs and digital media

A website that publishes content needs a structure built to grow.

Categories, tags, authors, dates, search, links between articles and archive pages affect both the reader’s experience and organic search performance.

For this type of project we work on:

• Category architecture.
• Article templates.
• Internal search.
• Tags and topics.
• Author profiles.
• Related content.
• Featured sections.
• Ad placements.
• Subscription forms.
• Google optimization.
• Analytics integration.
• Systems that make publishing easier.

The website should let the editorial team work quickly and make sure every new article connects properly with the rest of the content.

Web design built for mobile

A large share of visits comes from mobile devices. That’s why every project is designed and tested with small screens in mind from the start.

Adapting a website for mobile means much more than shrinking the desktop version.

We review:

• Order and hierarchy of content.
• Text size and readability.
• Navigation.
• Menus.
• Buttons and calls to action.
• Forms.
• Galleries and images.
• Tables and interactive elements.
• Loading speed.
• Spacing.
• Behavior of pop-ups and animations.

A button that’s hard to tap, an awkward form or text that’s too small can make someone leave the website even if the overall design looks great.

We test the main journeys so that getting in touch, buying, booking or browsing feels clear on different phones and screen sizes.

Problems a new website can solve

Many companies start looking for a web design agency when their website no longer reflects what they do.

The brand grew, changed its services, added products or started working with larger clients, but the website still shows an older version of the business.

More specific problems also come up:

• The website loads slowly.
• It doesn’t work properly on phones.
• It’s hard to change text and images.
• Form submissions don’t arrive.
• The offer is confusing.
• The services are poorly organized.
• There are no clear calls to action.
• The design is outdated.
• There’s no way to measure what users do.
• Campaigns send traffic to ineffective pages.
• Google doesn’t properly understand the content.
• The website depends on one person for every change.
• All the company’s communication is concentrated on social media.
• The current system doesn’t allow new features to be added.

Before proposing a redesign, we analyze which of these problems actually exist. Sometimes it makes sense to rebuild the website. Other times it’s enough to reorganize the information, improve certain pages or fix technical issues.

Design, content and development working together

A website can be technically well built and still communicate poorly. It can also look great but load slowly, break on a phone or fail to record a single conversion.

Our process brings design, content and development together in the same project.

Design

We define the visual structure, identity, typography, colors, components, hierarchy and overall behavior of each page.

Content

We organize the information and write the copy needed to properly present the company, its services, products and calls to action.

Development

We build the website, set up its features, adapt the design to different screens and integrate the tools the project needs.

Tracking

We set up the key actions so the company can know how many people get in touch, buy, download, call or click on the contact channels.

SEO

We prepare a clear structure so Google can crawl, understand and index the website’s pages.

Easy-to-manage websites

We work so that each company can handle everyday tasks without depending on a developer for every change.

Depending on the project, the team can be set up to:

• Change text and images.
• Publish articles.
• Add products.
• Create categories.
• Update prices.
• Add team members.
• Edit FAQs.
• Manage orders.
• Review form submissions.
• Create new pages from existing templates.

Before handing over the website, we define which parts should be editable and which should stay protected to avoid design or functionality errors.

We can also handle maintenance, improvements and new features after launch.

Integrations and automations

A website can connect with other tools the company uses.

The most common integrations include:

• Google Analytics.
• Google Tag Manager.
• Google Search Console.
• Meta Pixel.
• CRM.
• HubSpot.
• Mailchimp and email platforms.
• WhatsApp.
• Calendars and booking systems.
• Payment gateways.
• Shipping platforms.
• Forms.
• Maps.
• Catalogs.
• Automation tools.
• Internal systems or APIs.

These connections make it possible to record data, organize contacts, trigger follow-ups and reduce manual work.

For example, an inquiry can come in through a form, be automatically logged in the CRM, assigned to someone and trigger a reply email.

Web design and Google rankings

Search engine optimization should be considered during development, not added only once the website is finished.

We work on elements such as:

• Information architecture.
• Heading hierarchy.
• Clear URLs.
• Meta titles and descriptions.
• Internal links.
• Optimized images.
• Alt text.
• Speed.
• Mobile version.
• Sitemap.
• Indexing.
• Structured data where appropriate.
• Dedicated pages for each service.
• Google Search Console integration.

This doesn’t guarantee an automatic ranking, but it builds a solid foundation for Google to understand the website and for a content strategy to be developed later.

We can also handle SEO and organic optimization as part of a broader project.

Websites ready for ad campaigns

Google Ads and Meta Ads can bring traffic quickly, but results also depend on what happens after the click.

When a campaign sends everyone to a generic home page, it usually loses clarity. That’s why we can build dedicated landing pages for each service, product, audience or promotion.

We also review:

• Match between the ad and the page.
• Loading speed.
• Forms.
• WhatsApp and contact channels.
• Pricing and offer information.
• Proof and case studies.
• Calls to action.
• Conversion tracking.
• Mobile experience.

Web design and paid media work better when they share goals, messages and data.

How we build a website

Each project adapts to its scope, but we usually work in the following stages:

1. Discovery

We get to know the company, its services, audience, goals and how it currently operates.

2. Architecture

We define the pages, sections, content, user journeys and features needed.

3. Content

We organize the information and create or adapt the copy and images.

4. Wireframes and design

When the project requires it, we create wireframes and visual proposals before moving on to full development.

5. Development

We build the pages, components, features and integrations.

6. Responsive adaptation

We adjust and test the website on computers, tablets and phones.

7. Tracking and initial SEO

We set up analytics tools, tags, metadata, sitemap and basic technical elements.

8. Review

The client goes through the website, validates the information and gathers the final changes.

9. Launch

We connect the domain, run the necessary checks and publish the project.

10. Ongoing support

We can take care of maintenance, new pages, content, support and further improvements.

How much does it cost to build a website?

The budget depends on the size and complexity of the project.

The main factors are:

• Number of pages.
• Custom design or adaptation of an existing template.
• Content creation.
• Special features.
• Ecommerce.
• Number of products.
• Integrations.
• Languages.
• Animations.
• Data migration.
• SEO.
• Deadlines.
• Ongoing maintenance.

A landing page, a corporate website, an online store and a platform with users require different timelines and teams.

Before quoting, we define the scope and separate the essential features from those that can be added in a second phase.

How long does a web design project take?

A landing page can be built in a few weeks. A corporate website or ecommerce store can take four to eight weeks, depending on the amount of content, features and rounds of review.

Custom projects are organized into stages and partial deliveries.

The availability of copy, photos, products and approvals has a direct impact on the schedule. When the material is organized from the start, development moves faster.

Common mistakes when building a website

After building more than 100 websites, we have seen some problems come up again and again.

Starting with design before organizing the information

The structure should first answer what the user is looking for and what the company wants to achieve.

Copying another brand’s architecture

Two companies in the same industry can have completely different audiences, sales processes and priorities.

Designing only for desktop

The mobile version requires its own decisions about navigation, hierarchy, sizes and forms.

Including too many actions

When a page tries to sell, explain, register, offer a download and send people to five different channels at the same time, the journey loses clarity.

Leaving tracking for later

If conversions aren’t set up from launch, the company loses information it needs to evaluate campaigns and business decisions.

Publishing without testing forms and links

Every form, button, email, phone number and link should be tested before the website goes live.

Depending entirely on the technical team

Frequent tasks should be easy to handle from a clear admin panel set up for the team in charge.

Putting all the content on a single page

Creating dedicated pages for services, products and needs improves understanding, navigation and ranking potential.

A web design agency with experience in Buenos Aires

SesentaMedia works from Buenos Aires for companies in Argentina, the United States and other countries.

Our team brings together strategy, design, development, content, SEO, analytics and digital advertising. This combination lets us build the website and also connect it with the rest of the business operation.

We can build a project from scratch, redesign an existing website, create a landing page for a campaign or add new features to a platform that’s already running.

Learn more about our web design and development service and see a selection of projects in the SesentaMedia portfolio.

Do you need to create or redesign a website?

Tell us what your company does, what problems your current website has and what visitors should be able to do when they arrive.

We can help you organize the project, define its scope and build a website tailored to your goals.

Let’s talk about your project.

Frequently asked questions about web design and development

What kind of websites does SesentaMedia build?

We build corporate websites, landing pages, ecommerce stores, catalogs, blogs, digital media, directories, platforms and custom projects.

Do you only work with companies in Buenos Aires?

No. We work with clients in Argentina, the United States and other markets. Many stages of the project can be done remotely.

Can clients manage the websites themselves?

Yes. We define which content the team needs to update and set up an admin panel suited to those tasks.

Does development include the mobile version?

Yes. Every website is adapted and tested to work properly on computers, tablets and phones.

Is SEO included?

We can include architecture, metadata, sitemap, indexing, content hierarchy and initial setup. Ongoing SEO and content strategies can be contracted as an additional service.

Can you connect the website to a CRM?

Yes. We can integrate forms, contacts and actions with CRMs, email marketing tools and automation systems.

Do you build ecommerce stores?

Yes. We can create online stores and set up products, categories, payment methods, shipping, tracking and connections with ad campaigns.

Can you redesign an existing website?

Yes. First we evaluate the current structure, content, design, technology and search performance to decide what to keep, change or rebuild.

Do you provide maintenance after launch?

Yes. We can take care of technical maintenance, updates, support, new pages and further improvements.