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Helping 90min bring local football stories to life through on-site interview production in Argentina

90min is a global football media platform that delivers fan-centric content across multiple formats and languages.

Industry: Sports Media

Location: London, UK

Services provided: Interview Production, Video Editing

Challenges

90min needed local production support to film a series of interviews with key figures from Argentine football.

While the creative direction came from their international team, executing it locally required a partner who could coordinate with high-profile players, manage logistics on the ground, and deliver high-quality content on tight schedules

The challenge was to align seamlessly with their global standards while adapting to the fast-paced and unpredictable nature of football-related shoots in Argentina.

Growth summary

We managed the full local production process for 90min’s interview series in Argentina, from coordination and on-site logistics to filming and post-production.

Working closely with their international team, we ensured that each interview met 90min’s editorial standards while adapting to the realities of shooting with high-profile football personalities.

The result was a series of polished, engaging interviews that expanded 90min’s presence in the Argentine market and brought local football stories to a global audience.

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