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Helping AireLibre position its urban workwear brand through full-service digital strategy and content execution

AireLibre is an Argentine clothing brand focused on urban and workwear.
Born as a new project under the Ombú umbrella, it blends functionality, durability, and a contemporary aesthetic to redefine workwear for the modern city.

Industry: Workwear / Urban Fashion

Location: Buenos Aires, Argentina

Services provided: Branding, Web Design, Digital Strategy, Content Production, Video Editing, Paid Media, Social Media, Copywriting

Challenges

AireLibre emerged as a new brand derived from Ombú, with the goal of establishing its own identity in the urban fashion and workwear space.

The challenge was to position this spin-off as an independent brand — modern, relevant, and aspirational — without losing the legacy of its origin.

They needed a full digital strategy and execution partner to help bring the brand to life across platforms, from content and paid media to site design and messaging.

Growth summary

We worked across all key areas to define and communicate AireLibre’s identity, supporting their market launch and early growth.

From building the brand and visual tone to launching the website and producing content for social and paid channels, we delivered a comprehensive foundation to support the brand’s entry into a competitive category.

Our collaboration helped AireLibre establish a consistent presence and connect with a younger, style-conscious audience seeking authenticity and functionality.

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