Exchange.art is a multichain NFT marketplace built for digital artists and collectors. It enables the creation, listing, and sale of unique artworks across various Web3 ecosystems, with a focus on creator royalties and decentralization. Industry: NFT Marketplace / Web3 / Crypto / Fintech Location: Global (Headquartered in the UK) Services provided: Social Media Strategy, Content, Copywriting Exchange.art was growing fast within the Web3 art ecosystem, but needed to refine how it communicated with its expanding community of artists and collectors. With multiple initiatives happening in parallel — from feature launches to artist highlights — they lacked a structured content approach that could support brand consistency and audience connection across channels. They were also navigating the challenge of speaking to both seasoned crypto users and newcomers, requiring a voice that felt credible, creative, and approachable at once. We created a structured and scalable content plan tailored to Exchange.art’s community-first positioning in the Web3 space. Through social media content boards and targeted copywriting, we helped the brand highlight platform updates, promote artist drops, and build a stronger voice that resonated with both seasoned users and newcomers. Our work provided the internal team with a clear communication framework and consistent output, strengthening their presence across channels and helping them connect more effectively with their growing audience. Helping Exchange.art enhance its community presence through social media content and copywriting
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