Firefly is a technology company with over 15 years of experience, specialized in IT training (mainly Cisco certifications) and enterprise IT services. Industry: IT Education & IT Services Location: Arizona, United States Services provided: Digital strategy, Paid Media, SEO, HubSpot CRM, Automations, Email Marketing, Cold Outreach, Sales Collateral Design While Firefly had a strong legacy, its education business needed a deep reorganization to grow sustainably. The challenge was to align and integrate different internal teams — commercial, operations, marketing, and development — and create a scalable, efficient system with clear processes and measurable goals. In addition, Firefly lacked a unified digital strategy to attract qualified leads, manage prospects, automate repetitive tasks, and increase visibility for their live Cisco courses. Our work focused on building a more structured, scalable operation by addressing key areas such as digital strategy, lead acquisition, CRM workflows, and internal coordination. Key actions: The result was a more organized company, with streamlined cross-functional processes, improved commercial performance, and a solid foundation to scale their IT education offering across Latin America. Strategic reorganization to scale Firefly’s educational division and streamline internal processes
Challenges
Growth summary
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