La Maquinita is one of Argentina’s leading coworking networks, offering creative workspaces and community-driven experiences across multiple locations. Industry: Coworking Location: Buenos Aires, Argentina Services provided: Content Production, Email Marketing, Product Video Creation, Video Editing, Copywriting La Maquinita had a well-established offline presence, but needed to strengthen its digital presence and update how the brand communicated online. They were looking for a content rebranding,a shift in tone, visuals, and messaging,to better reflect their culture and connect with a broader audience through social and email channels. They also needed high-quality visual materials to showcase their locations and offerings, both for ongoing campaigns and long-term positioning. We supported La Maquinita with a content strategy focused on clarity, warmth, and brand consistency. This included producing and editing video pieces to highlight key services, crafting copy for web and email, and developing communication flows that aligned with their tone and user journey. Helping La Maquinita refresh its digital presence through content rebranding and creative communication
Challenges
Growth summary
The result was a stronger digital voice and a set of versatile materials to support their growth across touchpoints.
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