Mi Ropero is a fashion tech startup based in Buenos Aires that enables users to buy and sell second-hand clothing through its mobile app. Industry: Fashion Tech / Circular Economy / Sustainable Fashion Location: Buenos Aires, Argentina Services provided: Branding, Content Strategy, Paid Media, Audiovisual Production, App Redesign, UX/UI Optimization, Web Design. Mi Ropero needed a unified brand identity and a clear strategy to stand out in the growing second-hand fashion market. They reached out to us not only to promote the app, but to rethink how it communicated with users — from visual identity and content to paid campaigns and in-app experience. We also collaborated with external providers, including their in-house app development team, while taking full ownership of the website redesign and digital marketing efforts. We led the creation of a consistent brand, digital presence, and performance strategy. This included paid media campaigns, ongoing content production, and close collaboration with internal teams. The result: a more cohesive product and brand experience that helped Mi Ropero grow its visibility and engage a wider audience in the sustainable fashion space. Helping Mi Ropero grow with full-service marketing, content strategy, and app experience redesign
Challenges
As the project evolved, our role expanded to include UX improvements and user flow optimization across key touchpoints.
Growth summary
We also redesigned the website and proposed improvements to the app’s user experience, focusing on clearer flows and usability.
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