Microteatro is a cultural space in Buenos Aires that combines short-format theater with a bar experience, offering multiple plays per night in small rooms for a rotating audience. Industry: Theater / Entertainment Location: Buenos Aires, Argentina Services provided: Branding, Web Design, Digital Strategy, Paid Media, Content Production, Video Editing, Copywriting, Graphic Design, Email Marketing Microteatro needed to unify its brand presence and communication across digital platforms while growing its audience and ticket sales. Despite having a strong physical experience and community, their online presence lacked consistency, clarity, and strategic planning. The challenge was to build a cohesive brand in digital, from content and visual identity to media planning and conversion-focused communication — all while preserving the unique, playful tone of the Microteatro experience. We worked from the ground up to bring structure, creativity and strategy to Microteatro’s digital brand. From defining a content system and visual language to running paid campaigns and producing video, we helped strengthen their positioning and increase engagement. Our collaboration also included launching new web sections, redesigning communication flows (email, social, ticketing), and supporting campaigns for special events and seasonal programming. Helping Microteatro build its digital brand and connect with audiences through strategy, content and creative execution
Challenges
Growth summary
Stop wasting time. Start improving your business today.
