Miocar is a nonprofit startup offering 100% electric carsharing services in underserved and rural communities across California’s Central Valley. Industry: Electric Mobility / Community Transportation Location: California, U.S. Services provided: Website redesign, Copywriting, Content strategy, Social media assets, Reporting and analytics Miocar needed a refreshed digital presence that clearly communicated its social and environmental impact, while making its service more accessible and appealing to its target users. The challenge was to craft a narrative that was simple, relatable, and informative — while also improving how people interacted with the website and understood the value of the service. Additionally, the brand required cohesive visual and written content for both web and social media to educate users and encourage electric vehicle adoption in areas with limited access to traditional transportation infrastructure. This work helped Miocar strengthen its digital presence, making its service more accessible and supporting the expansion of equitable, clean transportation across California’s underserved communities. Helping Miocar enter the accessible mobility segment through strategic content and digital transformation
Challenges
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