Trade Sky Bar is a rooftop bar and restaurant located in the iconic Comega building in Buenos Aires. Ranked among the top 20 bars in the world, it offers signature cocktails, elevated cuisine, and panoramic views of the city. Industry: Food & Drink Location: Buenos Aires, Argentina Services provided: Social Media Strategy, Content Creation, Copywriting, Design, Video Editing & Production, Drone Video As Trade Sky Bar prepared to open, the team needed to establish a distinctive brand identity for social media that matched the quality and uniqueness of the venue. The challenge was to define a visual and verbal tone that reflected its elevated experience — without falling into generic luxury clichés — and to build a content structure that could evolve beyond the launch. They also needed consistent production of high-quality assets, including images, design pieces, and video content, to support their growing digital presence. We helped shape the visual and editorial identity of Trade Sky Bar across its digital channels, starting before launch and continuing post-opening. This included building the initial content framework, defining brand tone and style guides, and producing visual assets and video content to match the venue’s high-end positioning. Our work provided the foundation for a consistent, aspirational brand presence that continues to support the bar’s reputation as one of the top hospitality destinations in the world. Helping Trade Sky Bar define its brand for social media — from launch to long-term content
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